The Goat
Who's the GOAT in Cincinnati?
Whether you know him as Joe Cool, Joe Brrr, Joe Shiesty, Joey Franchise, Jackpot Joey, or simply Joey B, one thing is clear: he's already etched his name into Cincinnati sports history—and he's just getting started.
The GOAT Hat is Burrow Athletic's tribute to the player who changed everything. Built for the faithful who have watched every comeback, every deep ball, every cigar celebration, and every moment that made believing feel easy again.
Featuring our signature GOAT mark and crafted with the same attention to detail that defines every Burrow Athletic piece, this hat represents confidence, toughness, and an unshakable belief in what's possible.
More than a hat, it's a nod to the city, the fans, and the quarterback who made Cincinnati dream bigger.
Designed by Dan Burrow as a tribute to his brother Joe and the community that has embraced them both.
Welcome to the Den.
